MARKETING INTELLIGENCE

How to identify the marketing campaigns that generate the highest income and boost buyer-acquisition rate, on a platform used by more than 150,000 entrepreneurs?

The challenge was to attribute every online purchase to a specific marketing campaign, nail down its source or type, identify users as a new or returning customers, and display all of this information on a massive scale. We elaborated a user-tracking method that connects the parameters used in tagged marketing URLs with users’ visits to the stores, as well as their purchase time and value.

After two months we had prepared an online application that was fully tested and integrated with Shopify.com (a leading platform for smallscale e-commerce) and ready to use by its 150 thousand stores.

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