EXCELLENT TRACKING FIDELITY
Samsung Polska needed a solution to analyze customer behavior in order to measure the effectiveness of Digital Signage communication. Examination of people counting accuracy, path tracking fidelity and completeness of visits (people paths through the location - from entrance to exit) revealed exceptional performance of Retailic Intelligence™.
Samsung Electronics is the world’s largest manufacturer of consumer electronics and semiconductors.
HOW IT WORKS?Convert data to results
Network of sensors records the behavior of shoppers in the store. Key metrics are calculated and delivered to sales associates as useful, actionable feedback on their activities in real time, while managers monitor and modify those KPIs to maximize sales.
Above result-driven approach adjusts sales process to customer needs and help to induce their buying decisions. More customers making more transactions build-up growing revenue of the retail network. In tracking process both new and returning shoppers are tracked anonymously with respect to data privacy principles.