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Gaining a daily and long-term business advantage through the use of technology.
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Reflection. Execution. Introduction.
Digital strategy is the application of digital technologies to business models to create new and diversified business opportunities. In the near future, all business strategy will base on digital strategy.
Contrary to an IT strategy, it analyzes the activities and processes that need to be changed to provide better services to customers. That’s why it must become the center of general company’s development.
Digital strategy is part of a digital transformation process that requires coordination throughout the organization and is associated with changes in the business culture. It concerns three areas: customer experience, operational processes and business models.