Track & Measure the Complete Sales Pipeline

CHANGE. DRAW CONCLUSIONS. CONTINUOUSLY IMPROVE.

UNDERSTAND YOUR STORE

MEASURING THE EFFECTS OF CHANGES is tricky. Looking at just the revenue or the number of visitors can be misleading. Newer, better metrics are needed.

SALES PIPELINE begins outside the store, in the shopping mall corridor, continuing inside, until a transaction is made. Tracking customer flow through the entire pipeline produces a range of meaningful metrics, such as revenue per person seen in the corridor.

MEANINGFUL CONCLUSIONS require good met- rics. Did the revenue increase because of improved product display, or because there were more people in the shopping mall?

CONTINUOUS IMPROVEMENT is the key to competing in the retail business. Small changes accumulate: minor optimizations and eliminating bad decisions can lead to significant revenue increases in the long term.

CASE STUDY #1 / DISPLAY WINDOW CHANGE / BUSINESS CLOTHING

On Sep 27, 2017 the business clothing display window was changed. Aleph.VisionTM was continuously running in the store. The date of the change and a brief description was entered into the system, which showed the results, comparing two days before and two days after the change.

Aleph.VisionTM uses camera sensors to track customers, merges this information with sales data, and continuously measures the entire sales pipeline, letting everyone in your organization understand your stores and your customers.

CASE STUDY #2 / DISPLAY WINDOW CHANGE / CASUAL CLOTHING

On Aug 8, 2017 the casual clothing display window was changed. Aleph.VisionTM was continuously running in the store. The date of the change and a brief description was entered into the system, which showed the results, comparing seven days before and seven days after the change.

Aleph.VisionTM uses camera sensors to track customers, merges this information with sales data, and continuously measures the entire sales pipeline, letting everyone in your organization understand your stores and your customers.